About Us

At Alif by Amal, every thread tells a story. A story of simplicity, grace, and meaning. Rooted in the first letter of the Arabic alphabet, Alif symbolises new beginnings. Named after our founders’ daughter, Amal, meaning “hope”, our brand is a celebration of quiet strength, timeless style and feminine spirit.

We believe in thoughtful design - clean silhouettes, soft palettes, timeless cuts and fabrics that breathe. Our collections are crafted for women who appreciate minimalism with soul - pieces that carry from day to night, effortlessly. 

Alif by Amal, isn’t just clothing. It’s an expression of identity - where tradition meets modernity, and elegance is found in simplicity.